Integrated Strategy
Integrated Strategy
From awareness to conversion — strategy at every step.
The 4-Layer Consumer Journey
The 4-Layer Consumer Journey
See
See
Awareness
Make the brand visible to your target audience
Explore
Explore
Interest
Spark curiosity and active discovery
Compare
Compare
Decision
Build preference and trust through comparison
Convert
Convert
Conversion
Community engagement that drives purchase and repurchase
See→Explore→Compare→Convert
What We Plan
What We Plan
🎯
Brand Positioning & Content IP
🌐
Cross-Platform Content Matrix
⭐
KOL + KOC Matrix Strategy
🔗
Seeding to Community-to-Sales Pipeline
📊
Data-Driven Campaign Optimization
Strategy Outcomes
Strategy Outcomes
Lele White Kidney Bean
+50% search index
+20% annual GMV
Category TOP 3
Yangmei Hydrating Device
90% topic inclusion rate