Chinese Digital Marketing
China's digital ecosystem is unlike anywhere else. We know it from the inside.
Why China Needs Its Own Strategy
China's digital marketing ecosystem is unlike any market in the world. WeChat, Xiaohongshu, Douyin, Bilibili, Taobao β each has its own algorithm logic, user psychology, and content culture. What works on Instagram will not work on Xiaohongshu.
FLAME has a 30,000+ creator network across China's major platforms and years of deep operational experience. We don't just know 'how to run campaigns.' We know why users on each platform make purchase decisions.
30,000+
Xiaohongshu Creators
10,000+
Douyin Creators
8,000+
Bilibili Creators
100+
Brands Served
Choose Your Platform
Xiaohongshu
Xiaohongshu
China's leading lifestyle discovery platform. High purchase intent, strong trust signals β the first battleground for foreign brands entering Chinese consumer minds.
Douyin
Douyin
China's largest short video and livestream e-commerce platform. Explosive growth through KOL ignition, KOC amplification, and live commerce conversion.
Bilibili
Bilibili
China's premier content community for the younger generation. Deep vertical content, category education, long-term brand equity.
Taobao / Tmall
Taobao / Tmall
In-platform marketing on China's largest e-commerce ecosystem. KOL-driven search index growth and direct traffic conversion.
JD.com
JD.com
The preferred platform for high-trust, high-ticket categories. Scenario-based content seeding and precision traffic conversion.
Platform Execution Depth
Joyoung Γ Douyin
Peak livestream ROI 8.2
Liangpinpuzi Γ Xiaohongshu + Douyin
60M+ total views
Shuyi Tealicious Γ Xiaohongshu
30% viral content rate
COLORKEY
Multi-market KOL coverage