De'Longhi TVC — The Summoner Series
Crafted the brand film series 'The Summoner' for De'Longhi, delivering 30s, 60s and 3-minute versions — embodying the brand statement: Push harder. Redefine your limits.
Client
道朗格 De'Longhi
Services
Platforms
Date
2023-11
Challenge & Goals
De'Longhi planned an annual brand equity campaign in China, requiring a brand film that would resonate deeply with Chinese consumers while communicating premium positioning — all to be delivered within 28 days.
Our Approach
FLAME drew on De'Longhi's "push beyond limits" brand spirit and fused it with the Chinese narrative archetype of "gathering like-minded people to overcome challenges together" — giving birth to the concept of The Summoner.
Production Process
- Pre-Production: Completed creative script, storyboards and production plan in 7 days, with client sign-off 3 rounds ahead of schedule
- Production: FLAME director team leading a top-tier crew across multiple Shanghai locations
- Post-Production: AI-assisted color grading and precision editing, delivering 4 formats: 30s vertical, 60s horizontal, 3-minute full cut, and 15s feed version
Results
The film launched simultaneously on WeChat Channels, Douyin, Bilibili and YouTube — generating 5M+ plays in the first week, with a 47% WeChat completion rate. The campaign created a highly distinctive brand content asset for De'Longhi's annual marketing in China.
Execution
